The mission statement should describe what your business will do
and may include a broad statement about your long-term goals.
Seems simple enough: Sell widgets to make money. But every
business sells some sort of product and/or service to make
money. Your mission statement should capture the essence of your
business and the benefits it offers.
Our mission (The Business Plan Store) is to
help our clients reach their goals by writing clear and succinct
business plans to convince investors and loan officers of
financial success.
Strategy defines your overall approach to doing business. It is
your plan to distinguish your business from others and attract
customers. You may have, for example, invented a new product and
your strategy is to patent the product. Your strategy may be to
deliver competitive products for a lower price, differentiate
your business from the norm, or focus on a niche market. Your
business plan must summarize your strategy by explaining what
makes your business work and why customers will choose you over
others.
As part of the business plan writing process, The
Business Plan Store works with you to develop an
effective Mission Statement and business strategy.
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