Linda Groves, Owner/Managing
Groves is a professional business plan writer who
offers insight into the drivers that motivate people to conduct
business and the customers who seek their products and services. She
focuses on the people in businesses, and the people who make up the
markets they serve. She has an extensive background in market
research and lends a creative eye to finding industry-relevant
Ms. Groves worked with the US Census Bureau analyzing demographic
information for the business community and government agencies. She ran
an award winning state data center resource in a joint arrangement
between the University of Louisville and the US Census
Bureau. Her research and keen insights provided the basis for
numerous successful business start-ups. She authored a successful
conference that launched a new, nationally recognized program for
businesses that taught entrepreneurs how to use data to evaluate their
With her interests in motivational drivers and market forces, Ms.
Groves turned to the professional marketing research field where she
worked as project director conducting research in various industries
for clients including IBM, Quaker, JVC Audio and Carrier. She managed
research studies, moderated focus groups, developed professional
seminars, and conducted one-on-one interviews with corporate CEOs,
physicians, and other professionals in business and government.
To increase her practical retail knowledge, Ms. Groves took over and
managed the All-Clad, Ralph Lauren and Braun businesses for
Bloomingdale's and brought the business to an unprecedented level of
sales within a brief period of time.
Ms Groves earned a masters degree in clinical psychology from Catholic
University in Washington, D.C., and is a member of the American Seminar
Gene Krutzler, Managing
Mr. Krutzler is a professional business
plan writer who began his career with General Electric
Capital after earning a B.S. from the University of Kentucky's College
of Business and Economics and serving in counterintelligence at Supreme
Headquarters, Allied Powers, Europe.
A graduate of GE's MBA-Level Financial Management
Program (FMP), he held numerous management positions at GE Capital
before moving to GE Company's financial management team where he
managed audits of various internal operations and external companies,
performed corporate valuations for acquisition purposes, acted as
financial liaison during the integration of RCA, served on GE's
Commercial and Telephone Financing Board of Directors, and was assigned
responsibility for financial operations of GE's Consumer Services
operation in Philadelphia.
During this period, he also worked as prime
consultant for a Louisville based M&A Corporation (Wittwer
& Associates, Inc.) preparing corporate valuations, formulating
strategy and plans for acquisition services, and providing advice and
guidance for Wittwer's sale and divestiture services.
Mr. Krutzler then joined National Bankcard Systems
as Vice President of Finance and Operations and later formed his own
consulting practice providing management consulting services to
numerous and diversified industries.
Examples include management consulting firms,
import/export businesses, telecommunications, satellite technology,
biotech companies, software developers, credit card ISO's, retail
businesses, sporting goods, medical service providers, child care and
baby products, environmental drilling, personal service boutiques and
spas, automobile and motorcycle dealerships, restaurants and food
service, printing companies, air charter services, jewelry, diamonds
and gemstones, outdoor advertising, Internet startups, collision repair
services, the recording industry, the hospitality industry and others.
A University of Kentucky Dean's List recipient and
member of the
Association of Certified Fraud Examiners, Mr. Krutzler has marked his
career with value added services by pursuing his goal of increasing the
profits and wealth of his employers and clients alike.
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