Linda Groves, Owner/Managing
Ms. Groves is a professional
business plan writer who offers insight into the drivers
that motivate people to conduct business and the customers who
seek their products and services. She focuses on the people in
businesses, and the people who make up the markets they serve.
She has an extensive background in market research and lends a
creative eye to finding industry-relevant data.
Ms. Groves worked with the US Census Bureau analyzing
demographic information for the business community and
government agencies. She ran an award winning state data center
resource in a joint arrangement between the University of
Louisville and the US Census Bureau. Her research and keen
insights provided the basis for numerous successful business
start-ups. She authored a successful conference that launched a
new, nationally recognized program for businesses that taught
entrepreneurs how to use data to evaluate their potential
With her interests in motivational drivers and market forces,
Ms. Groves turned to the professional marketing research field
where she worked as project director conducting research in
various industries for clients including IBM, Quaker, JVC Audio
and Carrier. She managed research studies, moderated focus
groups, developed professional seminars, and conducted
one-on-one interviews with corporate CEOs, physicians, and other
professionals in business and government.
To increase her practical retail knowledge, Ms. Groves took over
and managed the Braun business for Bloomingdale's and brought
the business to an unprecedented level of sales within a brief
period of time.
Ms Groves earned a masters degree in clinical psychology from
Catholic University in Washington, D.C., and is a member of the
American Seminar Leaders Association.
Mr. Krutzler is a
professional business plan writer who began his career
with General Electric Capital after earning a B.S. from the
University of Kentucky's College of Business and Economics and
serving in counterintelligence at Supreme Headquarters, Allied
A graduate of GE's
MBA-Level Financial Management Program (FMP), he held numerous
management positions at GE Capital before moving to GE Company's
financial management team where he managed audits of various
internal operations and external companies, performed corporate
valuations for acquisition purposes, acted as financial liaison
during the integration of RCA, served on GE's Commercial and
Telephone Financing Board of Directors, and assumed
responsibility for financial operations of GE's Consumer
Services operation in Philadelphia.
period, he also worked as prime consultant for a Louisville
based M&A Corporation (Wittwer & Associates, Inc.) preparing
corporate valuations, formulating strategy and plans for
acquisition services, and providing advice and guidance for
Wittwer's sale and divestiture services.
Mr. Krutzler then
joined National Bankcard Systems as Vice President of Finance
and Operations and later formed his own consulting practice
providing management consulting services to numerous and
diversified industries. Examples
include management consulting firms, import/export businesses,
telecommunications, satellite technology, biotech companies,
software developers, credit card ISO's, retail businesses,
sporting goods, medical service providers, child care and baby
products, environmental drilling, personal service boutiques and
spas, automobile and motorcycle dealerships, restaurants and
food service, printing companies, air charter services, jewelry,
diamonds and gemstones, outdoor advertising, Internet startups,
collision repair services, the recording industry, the
hospitality industry and others.
A UK Dean's List
recipient and member of the Association of Certified Fraud
Examiners, Mr. Krutzler has marked his career with value added
services by pursuing his goal of increasing the profits and
wealth of his employers and clients alike.