The Executive Summary may be the most important component of your business plan. Apart from the cover page and table of contents, it is the first thing the reader sees and reads. It is here that you must attract attention and pique your readers’ interests.

The executive summary should briefly describe the nature of the business, its products and/or services, its market(s), the people behind the business and their unique qualifications, and the request (i.e., what the readers are being asked for). The executive summary should emphasize the financial upside, while requiring the reader to look more deeply into the plan for the detail.

The Business Plan Store writes the Executive Summary to excite interest in your business, to highlight your strengths, and to emphasize your grasp of the marketplace and your special place in it.