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The Executive Summary may be the most important component of
your business plan. Apart from the cover page and table of
contents, it is the first thing the reader sees and reads. It is
here that you must attract attention and pique your readers’
interests.
The executive summary should briefly describe the nature of the
business, its products and/or services, its market(s), the
people behind the business and their unique qualifications, and
the request (i.e., what the readers are being asked for). The
executive summary should emphasize the financial upside, while
requiring the reader to look more deeply into the plan for the
detail.
The Business Plan Store writes the Executive
Summary to excite interest in your business, to highlight your
strengths, and to emphasize your grasp of the marketplace and
your special place in it.
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