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The Business Plan Store does secondary market
research when developing your business plan. We examine the
demographics of your business, its location and market, the
general state of your industry, and the latest trends and
factors influencing businesses like your own. The
Business Plan Store chooses the appropriate scope for
secondary market research and includes material that focuses on
the interests of your audience. We review recently published
articles from a wide range of sources including expert opinions
and outlooks, surveys, governmental publications, books, and
census data. This provides a well-rounded foundation from which
to view your market and make your business decisions. It is an
important part of any successful business plan – investors want
to know some relevant statistics and want assurances that you
understand your industry and opportunities.
Primary market research, by contrast, is the purview of market
research firms. These companies conduct focus groups, field
tests, and use telephone interviewing and direct mail campaigns
to elicit specific information about, and reactions to, your
product or service. This research is qualitative, specific,
provides insight about particular questions, and is both costly
and time consuming.
Through its secondary market research, The Business Plan
Store will give your investors clear and concise
statistics they need to make an informed judgment on your market
and opportunities.
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