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The
Business Plan Store
does secondary market research when developing your business plan.
We examine the demographics of your business, its location and
market, the general state of your industry, and the latest trends and
factors influencing businesses like your own.
The Business Plan Store chooses the appropriate scope for
secondary market research and includes material that focuses on the
interests of your audience. We
review recently published articles from a wide range of sources
including expert opinions and outlooks, surveys, governmental
publications, books, and census data.
This provides a well-rounded foundation from which to view your
market and make your business decisions.
It is an important part of any successful business plan –
investors want to know some relevant statistics and want assurances that
you understand your industry and opportunities.
Primary
market research, by contrast, is the purview of market research firms.
These companies conduct focus groups, field tests, and use
telephone interviewing and direct mail campaigns to elicit specific
information about, and reactions to, your product or service.
This research is qualitative, specific, provides insight about
particular questions, and is both costly and time consuming. Through its secondary market research, The Business Plan Store will give your investors clear and concise statistics they need to make an informed judgment on your market and opportunities. |
The Business Plan Store
201 Alderfer Road
Suite 300
Harleysville, PA 19438
Call Us: 215-256-0663
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