The Business Plan Store does secondary market research when developing your business plan. We examine the demographics of your business, its location and market, the general state of your industry, and the latest trends and factors influencing businesses like your own. The Business Plan Store chooses the appropriate scope for secondary market research and includes material that focuses on the interests of your audience. We review recently published articles from a wide range of sources including expert opinions and outlooks, surveys, governmental publications, books, and census data. This provides a well-rounded foundation from which to view your market and make your business decisions. It is an important part of any successful business plan – investors want to know some relevant statistics and want assurances that you understand your industry and opportunities.

Primary market research, by contrast, is the purview of market research firms. These companies conduct focus groups, field tests, and use telephone interviewing and direct mail campaigns to elicit specific information about, and reactions to, your product or service. This research is qualitative, specific, provides insight about particular questions, and is both costly and time consuming.

Through its secondary market research, The Business Plan Store will give your investors clear and concise statistics they need to make an informed judgment on your market and opportunities.