Marketing is the art of identifying customers and developing
strategies to reach them.
Sales is the transfer of goods and/or services from one party to
another in exchange for payment.
The marketing discussion in your business plan explains how you
will pique buyer interest in your products and/or services
(price, quality, service, convenience, uniqueness). It will
describe the advertising campaigns and venues for promotional
materials including radio, TV, print media, websites,
tradeshows, special events and word of mouth.
The sales plan describes how sales are accomplished, e.g., sales
people, telephone sales, website or mail orders, or some other
method of taking orders, receiving payment and delivering your
products and/or services.
The Marketing and Sales discussion is the foundation of any
business plan. Nothing else in the document will make up for a
marketing and sales discussion that fails to convince the reader
that a viable market exists for your product and/or service. The
business plan writer's personal credibility is critical here.
Demonstrating that your target market is vibrant, growing and
offering opportunity is essential to winning investors or
obtaining a loan.
The Business Plan Store will make your
marketing and sales presentation clear, concise and based on
proof of concept.