Your plan must include a description of the products and/or
services you offer. This is true even if you have an established
business because the readers may not be familiar with your
If your product is new to the marketplace, you must include a
very detailed description and, if appropriate, support the
description with even more detailed aspects included in an
Your plan must include differentiating aspects of your
product(s) and/or services (so as not to sound like "me too").
They may include such things as price, service, support,
training, delivery or some other aspects.
Consider perspective and from which view, or views, it is
important to describe your offerings. For example, you may
operate some sort of high-speed drive thru service. From your
perspective, it may be important to describe the operating
procedures lending to high-speed; from your customers’
perspective, it may be important to describe the associated
convenience. From the lender or investors’ perspectives, it may
be important to describe both.
At The Business Plan Store, we consider and present all of the
relevant aspects when preparing your Service/Product