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Sample Business Plan

Following is a business plan written by The Business Plan Store.
It is posted here with the express permission of the client
(Executive names are fictitious)

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Business Plan

Ken X. Smitzhe, President and CEO



The reader acknowledges that the information provided by OBRA e-z, Inc. in this Business Plan is confidential; therefore, reader agrees not to disclose it without the express written permission from any of the members of OBRA e-z, Inc. It is acknowledged by reader that information to be furnished in this Business Plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use by same of reader, may cause serious harm or damage to OBRA e-z, Inc.  Upon Request, this document is to be immediately returned to OBRA e-z, Inc.


Table of Contents

Executive Summary
  Proposed Business
Keys to Success
Company Summary
Company Ownership
Company History
Company Locations and Facilities
Products and Services
Product and Service Description
Competitive Comparison
Sales Literature
Future Products and Services
Market Analysis Summary
  Market Segmentation
  Target Market Segment Strategy
  Market Needs
  Market Trends
  Strategy and Approach to the Market
Management Summary
Organizational Structure
Management Team
Financial Plan
Break-even Analysis
Pro Forma Income Statements – Year 1 by Month
Pro Forma Income Statements – Years 1 through 5
Pro Forma Balance Sheets – Year 1 by Month
Pro Forma Balance Sheets – Years 0 Through 5
Pro Forma Cash Flow Statements – Year 1 by Month
Pro Forma Cash Flow Statements – Years 1 through 5


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